KEY TRENDS

Shapes

 

Shape 1

THE GYM GEAR

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Gym gear is topping the charts as home workouts drive demand

– as does consumer desire for comfortable,

functional underwear over design-led styles.

Stretchy, flexible designs that take you

from desk to yoga mat are where it’s at.

Low-impact sports bras are winning this season,

and they work in both core colours and fashion-driven shades.

Go for simple shapes, light support and breathable fabrics.

Lenore

LOW-IMPACT YOGA TOP

*removable pads

Jean

LOW-IMPACT YOGA TOP

*removable pads

 

Shape 2

THE T-SHIRT BRA

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Offering subtle coverage, smooth, padded styles remain an essential item

across the market for casual, everyday use.

Flexibility comes first, with stretch fabrics and lightweight foams

lending a more natural bust shape.

It’s all about the details: feminine lace enhances simple silhouettes,

stretch mesh on the wings adds comfort,

and clean edges create a smooth look under clothes.

Vanessa

FULL COVERAGE

T-SHIRT BRA

Eva

TWO-WAY T-SHIRT BRA

*with racerback clip

Shape 3

THE HIGH-WAISTED

HIPSTER

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Comfort is key.

Details are welcome – but they need to follow the barely-there code.

Hipster styles are always the top performer

when it comes to everyday knicker shapes;

this high-waisted version

offers the added and widely appreciated benefit of extra support.

Give basics a fresh new feel with bright hues and vintage-inspired designs,

plus built-in support and comfort – all in soft-on-the-skin organic cotton.

Chicago

HIGH-WAISTED

HIPSTER

Esme

RAW CUT

HIGH-WAISTED HIPSTER

 

Shape 4

THE SOFT BRALETTE

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Across all lingerie sectors, comfort is top priority.

Online searches for ‘comfort’, particularly in association with underwear,

have been firmly on the rise in 2020

and they’re set to stay that way for the foreseeable future.

The perfect response? The soft bralette.

Soft bralettes never go out of style.

Keep your collection fresh and up-to-date with the latest looks:

nature shades and cool camouflage prints

reflect the current Earth-loving mood. 

Lissa

SOFT BRALETTE

*with removable pads

Satara

SOFT BRALETTE

Nanya

HIGH NECK CROP TOP

See other key trends

CONCEPTS

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COLOURS

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PRINTS

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