KEY TRENDS
Shapes
Shape 1
THE GYM GEAR
Gym gear is topping the charts as home workouts drive demand
– as does consumer desire for comfortable,
functional underwear over design-led styles.
Stretchy, flexible designs that take you
from desk to yoga mat are where it’s at.
Low-impact sports bras are winning this season,
and they work in both core colours and fashion-driven shades.
Go for simple shapes, light support and breathable fabrics.
Lenore
LOW-IMPACT YOGA TOP
*removable pads
Jean
LOW-IMPACT YOGA TOP
*removable pads
Shape 2
THE T-SHIRT BRA
Offering subtle coverage, smooth, padded styles remain an essential item
across the market for casual, everyday use.
Flexibility comes first, with stretch fabrics and lightweight foams
lending a more natural bust shape.
It’s all about the details: feminine lace enhances simple silhouettes,
stretch mesh on the wings adds comfort,
and clean edges create a smooth look under clothes.
Vanessa
FULL COVERAGE
T-SHIRT BRA
Eva
TWO-WAY T-SHIRT BRA
*with racerback clip
Shape 3
THE HIGH-WAISTED
HIPSTER
Comfort is key.
Details are welcome – but they need to follow the barely-there code.
Hipster styles are always the top performer
when it comes to everyday knicker shapes;
this high-waisted version
offers the added and widely appreciated benefit of extra support.
Give basics a fresh new feel with bright hues and vintage-inspired designs,
plus built-in support and comfort – all in soft-on-the-skin organic cotton.
Chicago
HIGH-WAISTED
HIPSTER
Esme
RAW CUT
HIGH-WAISTED HIPSTER
Shape 4
THE SOFT BRALETTE
Across all lingerie sectors, comfort is top priority.
Online searches for ‘comfort’, particularly in association with underwear,
have been firmly on the rise in 2020
and they’re set to stay that way for the foreseeable future.
The perfect response? The soft bralette.
Soft bralettes never go out of style.
Keep your collection fresh and up-to-date with the latest looks:
nature shades and cool camouflage prints
reflect the current Earth-loving mood.
Lissa
SOFT BRALETTE
*with removable pads
Satara
SOFT BRALETTE
